In today’s rapidly evolving automotive market, dealerships need more than just great inventory—they need strong, reliable Finance and Insurance (F&I) products that drive revenue, build customer trust, and ensure long-term profitability. As a national F&I product provider, ProfitLiNK specializes in sourcing, developing, and delivering the highest-quality protection products to dealerships across the country.

With more than 30 years of expertise at the intersection of automotive retail and F&I performance, ProfitLiNK gives dealers access to the newest, most innovative, and top-tier F&I products on the market—carefully curated to meet the needs of modern car buyers and maximize dealership profitability.

A Complete Suite of F&I Products for Today’s Dealerships

Dealers face increasing pressure to offer customers robust protection options while maintaining strong margins. ProfitLiNK solves this challenge by providing a wide range of products designed to fit every dealership’s strategy, every vehicle type, and every customer profile.

Our nationwide portfolio includes:

Vehicle Service Contracts (VSC)

A dealership’s #1 F&I revenue driver. We offer best-in-class VSC programs built for new, used, CPO, luxury, hybrid, and EV models. With customizable coverage levels, competitive terms, and strong underwriting support, our VSC offerings help dealerships increase per-vehicle profit and customer retention.

GAP (Guaranteed Asset Protection)

ProfitLiNK partners with industry-leading administrators to deliver premium GAP coverage, including enhanced 150% LTV programs and commercial-use options for rideshare and fleet customers. Our GAP products close the financial gap during a total loss and consistently outperform outdated 120% offerings still found in the market.

Hybrid and EV Protection Programs

As hybrid and electric vehicles continue to grow in demand, dealerships need specialized F&I products that address high-voltage components, battery systems, and advanced electronics. ProfitLiNK offers top-tier EV service contracts, hybrid component protection, appearance programs, and tire & wheel packages designed for modern powertrains and high-tech vehicles.

Ancillary Vehicle Protection Products

We provide dealerships with a comprehensive lineup of high-margin ancillary products, including:

• Tire & Wheel / Road Hazard
• Key Replacement
• Paintless Dent Repair (PDR)
• Theft Protection
• Windshield Repair & Replacement
• Appearance & Interior Protection
• Excess Wear & Tear
• Multi-Protection Bundles

Every product we offer is selected based on performance, customer satisfaction, and the opportunity for real dealership profit.

F&I Programs Designed to Increase Profitability

ProfitLiNK does more than supply products—we create customized strategies to boost income development and streamline F&I operations. This includes:

Reinsurance & Participation Models

Dealers can take control of their long-term financial growth through reinsurance, retro programs, and participation structures designed to build wealth and reward high performance.

Training, Coaching & Income Development

Our team delivers hands-on F&I training for:

• F&I managers
• Sales teams
• Service advisors
• BDC staff

We help dealerships improve product penetration, compliance, and transparency—ensuring higher CSI and stronger results across departments.

Compliance & Credit Solutions

Through our partnership solutions, we help dealerships maintain high standards of compliance, fraud prevention, and identity verification while streamlining customer qualification processes.

Why Dealerships Choose ProfitLiNK

Access to Best-in-Market Products

We work with multiple administrators—never just one—allowing us to build a product lineup tailored specifically to each dealership’s needs.

Proven F&I Growth Strategies

Our team brings over 100 years of combined automotive experience, leading dealerships to measurable improvements in PVR, product penetration, and customer retention.

National Coverage With Local Expertise

From Texas to California, New England to Colorado, we serve dealerships across the nation with regionally informed strategies and dedicated account managers.

Zero Disruption to Existing Relationships

We never require dealers to remove programs they love—we simply identify gaps, weaknesses, and missed revenue opportunities and fill them with stronger solutions.

Ready to Strengthen Your F&I Department?

ProfitLiNK is committed to helping dealerships thrive in an increasingly competitive market by delivering industry-leading F&I products, expert training, and innovative revenue strategies.

Whether you’re looking to enhance your vehicle service contract offerings, expand your GAP and ancillary menu, or prepare for the future of hybrid and EV protection—ProfitLiNK has a solution tailored for you.