Your Partner for Profits!

Phone: 720-986-2555

In Dealership Training

Kirk Taylor – ProfitLiNK Director of Training

PHASE I Sales Training Facts

Broken up into sessions over two days in order to cover ALL material

    • Managers Managers are encouraged to attend!
  • Class is a “process-oriented” class, a Back-to-Basics class that offers something for everyone no matter the experience level
  • Follow-up advanced classes are Phase II & III
  • Negotiating/closing
  • Selling Value over Price
  • Sales Psychology and how to sell to the four personality types
  • Sales Success (how to stay perpetually motivated!) 
  • The road to making $100k+/year selling cars AND MORE!

PHASE II & III Sales Training

  • How to market themselves for maximum visibility and coverage
  • CRM Management skills
  • WHY Video is better than the phone
  • Advanced negotiating/closing
  • Sales Psychology and how to sell to the four personality types
  • Ongoing coaching of groups and/or individuals on a frequent basis is available.

Sales manager training

  • Provides managers with actual staff-management skills 
  • Legal Compliance training is included 
  • Psychology of Sales is included (each manager is given a personality test!) 
  • CRM Management and how to ensure customers DO NOT become orphans 
  • Management Intro’s versus T.O.’s (the BEST time in the sales process) 
  • How to motivate a team Lessons on the importance of regular training & coaching (there’s a difference the two) 
  • The differences between managers and Leaders

F&I Training

  • We offer a 3-Day F&I School (for ALL skills levels, from basics to advanced). This training is in-store one-on-one and/or group coaching.
  • Legal Compliance training is included
  • A new way to present ALL F&I products in a simple and customer-friendly process (they don’t realize they’re being sold anything!)
  • We offer follow-up one-on-one training/coaching and ongoing income development.
  • Increasing product penetration and PVR!
  • At completion of class, F&I staff will not only be educated in F&I skills but also F&I Legal Compliance

Service Advisor Training, Level I

  • A one-day class for turning ordinary Service Advisors into Extraordinary Advisors 
  • Class covers the key elements to being a top advisor 
  • Introduces a new process to elevate customer retention and CSI 
  • The importance of consistently following A PROCESS 
  • Communications and presentation skills 
  • Presentation and negotiating skills and customer follow-up 
  • Simple tweaks in your current process that elevates customer satisfaction

Service Advisor Training, Level II

  • Half-Day course.
  • Class is based on the Chris Collins system of service advising 
  • Connecting with the customer – The importance of preventative maintenance 
  • The ideal customer experience and how to create it 
  • The importance of career stability and “being there next time” 
  • SERVICE DIRECTORS: These classes will increase profitability, improve CSI and reduce employee turnover!

Individuals that go through the trainings will receive certifications as Kirk is AFIP Senior-Certified Course Instructor ACE Certifed F&I Compliance Instructor